Violet Lights™ Anti-Brass Shampoo

Brighter hair in one wash

This multi-action shampoo neutralizes unwanted yellow and brassy tones to cleanse and brighten blonde, gray, or naturally silver hair. Ideal for all types of lightened hair, from dark to light blonde.   

FEATURES: 
•    IlluMONAT Technology makes hair visibly lighter in one wash.
•    REJUVENIQE® our exclusive nourishing oil blend can act as a penetration enhancer bringing with it the violet color deep within the hair fiber.

BENEFITS:
•    Neutralizes to tone unwanted warm, brassy tones 
•    94% softer, more manageable hair**
•    97% brighter, more illuminated blonde**
•    Cleanses and leaves hair feeling stronger.** 
•    Preserves hair color for up to 20 washes*
•    Vegan, animal-friendly formula 
*Based on instrumental tests by a third-party laboratory.
**Based on a 14-Day perception test with 35 panelists. Performed an independent laboratory

HOW TO USE:
Apply to wet hair. Lather for 1–3 minutes. Rinse and repeat as desired. Follow with Violet Lights™ Anti-Brass Toning Masque. Use twice weekly or more frequently for cooler results. Toning results may vary. 

INGREDIENT OVERVIEW: 

•     REJUVENIQE®   
A blend of 13+ natural plant and essential oils rich in omega fatty acids, antioxidants, and nutrients highly compatible with the skin and hair.  

•    Black Spruce Bark Extract 
A source of Resveratrol (an antioxidant), this extract helps protect hair from color loss
due to external stressors and repeated washing. 

•    Glycerin 
A naturally derived humectant and moisturizer sourced from plants and used in 
haircare and skincare products. 

•    IlluMONAT Technology
A unique blend of coloring ingredients combined with a vegetable complex infused with lavender, rosemary, and viola extracts. Together they counteract brassy tones for brighter, more illuminated blonde or lightened hair. 

•    Crodasorb
An ingredient that is known for its UV absorption properties to help protect against color fading.

•    Naturally Derived Emollients & Lipids 
A blend of naturally derived ingredients that help provide superior conditioning,     
improved manageability, and softness.

FRAGRANCE: 
Light and airy floral notes of rose and Egyptian violet blended with crisp, contrasting notes of juniper and coriander with a subtle hint of vanilla.  

PAIRS WELL WITH: 
•    Violet Lights™ Anti-Brass Toning Masque 
•    Damage Repair Bond-Fortifying Hair Leave-In Crème 

INGREDIENTS:
Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Cocoyl Isethionate, Lauramidopropyl Betaine, Acrylates Copolymer, Glycol Distearate, Helianthus Annuus (Sunflower) Seed Oil, Adansonia Digitata Oil, Caryocar Brasiliense Fruit Oil, Gardenia Taitensis Flower Extract, Mauritia Flexuosa Fruit Oil, Moringa Oleifera Seed Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Limon (Lemon) Peel Oil, Daucus Carota Sativa (Carrot) Seed Oil, Solanum Lycopersicum (Tomato) Seed Oil, Camellia Oleifera Seed Oil, Crambe Abyssinica Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Caprylyl Glycol, Tocopherol, Caprylic Acid, Sodium Phosphate, Xylitol, Alcohol, Triisodecylphosphite, Zingiber Officinale (Ginger) Root Extract, Linum Usitatissimum (Linseed) Seed Oil, Cocos Nucifera (Coconut) Oil, Disodium Phosphate, Polysorbate 60, Viola Odorata Flower/Leaf Extract, Picea Mariana Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Polyquaternium-7, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Cinnamidopropyltrimonium Chloride, Hydrogenated Soybean Oil, Chamomilla Recutita (Matricaria) Flower Extract, Orbignya Speciosa Kernel Oil, Disodium EDTA-Copper, Sodium Phytate, Bisabolol, Ext. Violet 2 (CI 60730), Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Sodium Isethionate, Hydroxyethyl Cetearamidopropyldimonium Chloride, Sodium Benzoate, Cetearyl Alcohol, Behenyl Alcohol, Hydroxyethylcellulose, Isoamyl Laurate, Sodium Chloride, Coconut Acid, Benzyl Alcohol, Citric Acid, Fragrance/Parfum